Advertising Agency (RLE Marketing) (Albert E. Haase, Floyd Y. Keeler) - скачать книгу , читать онлайн

Void

Виртуозы
Регистрация
2 Фев 2013
Сообщения
528,866
Advertising Agency (RLE Marketing)



Автор: Albert E. Haase, Floyd Y. Keeler


Короткое описание книги

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail.

One of the earliest &quote;manuals&quote; on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.



Подробнее, скачать »
 
Последнее редактирование:
Сверху