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Codes of Advertising




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This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence.

Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who &quote;work&quote; for the media in the same way that workers do in a factory.

By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.



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