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2 Фев 2013
Corporate Political Behavior

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Corporate Political Behavior centers on why corporations do what they do in politics.

The text draws upon insights from the author's forty years of government and political experience-insights placed within an operating framework grounded in the political science and strategic issue management disciplines.

Robert Healy argues that corporate political behavior results from the interplay of behavioral drivers-commercial objectives, competitive political advantage, corporate political culture and leadership-and behavioral enablers-political capital, corporate political reputation, corporate campaign financing, and corporate political clout.

This interplay all functions within a three-world environment: market, non-market, and internal corporate.

The book examines how these factors structure a firm's political positioning, its business-political strategies, and its political behavior as it seeks to attain its marketplace goals.

The text features in-chapter side bars- events, or circumstances or political happenings of which the author either knew or participated-along with longer mini-cases in which the author also participated or was consulted.

Each chapter concludes with a summary and takeaway points.

Corporate Political Behavior will be applicable to courses in political science and in business school courses on strategic issue management, policy construction, corporate agency and corporate strategy, as well as of interest to corporations and practitioners.

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